Between 2009 and 2010 twelve library authorities in the North East worked together to create the North East Festival of Learning. The festival set out to celebrate the strong contribution to informal adult learning which all public libraries provide.

the brief
To create a brand and all the supporting publicity materials for the festival including posters that would be used right across the North East on the Metro, on buses, in libraries, etc. To create an interactive website for the North East Festival of Learning. To create a booklet showcasing some of the festival’s most successful activities.

the approach
The brand had to be fresh and optimistic and tie in with the national campaign, The Learning Revolution.  Nic created the website through Altro Design. It had to be very accessible and have broad appeal so that it would be used by young people and grandparents alike. Http://www.northeastlibraries.org.uk

Testimonial:
We asked Nic to develop a brand and website for a joint project by the 12 North East library services. It was a challenging brief. The brand had to be bright and modern; communicate lots of information; appeal to a wide demographic; and work with an existing national campaign. The website was events-based so it needed to have an excellent search facility and it had to be easy for people with minimal ICT skills to add content. Nic was extremely helpful and took the time to make sure he fully understood the client’s needs. He came up with an eye-catching brand that works across a range of media. The web design is clean and attractive and the site is very user-friendly.
Jane Byrne, The Communications Cooperative

It was a difficult task to come up with something that all 12 services would like but we had a universally positive response and we’ve had compliments from colleagues in other areas.
Mark Freeman, Chair, Society of Chief Librarians North East